I helped my gf turn her passion into a small business as a side hustle but it’s been difficult getting sales and any traffic to the site. We’ve done instagram and facebook ads but not much luck. Any ideas and tips would be welcome. Website - “www.thehappycandlecollective.com”. Thehappycandlecollective on all social media platforms, give us a follow :)

  • mysticcoffeeroaster@alien.topB
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    10 months ago

    Of course, you have sent all of your friends and family invites to like/follow your social media pages? I’d recommend doing some street markets to get the word out locally, which really helps to build your social media presence and build a fan base. Getting the product into local gift shops will also help. All labeling of course will have your web address and social information. Websites are great, but really hard to get started if you don’t also have some kind of in-person experience for customers. Finally, there’s the product. I know that neutrals, white and black have been in vogue for a while. But color grabs people’s attention. Deep, warm colors. I’m old so I’ve been over the pastel/white/black thing for several years now. I personally am feeling starved for color as I’m shopping for household decor. Everything in shops and on the web is devoid of color. Try it in your product as well as on the web site. Be bold! Good luck!