I try to choose timing carefully when sending out marketing blasts for my Dad’s tree service company. With winter season coming up, I wonder if it makes more sense to wait on email blasts until a storm hits, because chances are much higher of someone needing our service. Just curious, if anyone tried a similar approach and found better results?

  • reformedPoS@alien.topBEnglish
    1·
    10 months ago

    If a big storm hits I’d be sending a “we’re here to help” email right after… or “stay safe but we will be here to help” before if you are aware one’s coming.

    Absolutely consider seasonality as well as a ton of other things when sending out emails.

  • Maisarahhhhh@alien.topBEnglish
    1·
    10 months ago

    yeah, timing is crucial for marketing emails, especially for seasonal businesses. Waiting for a storm to hit before sending out a we’re here to help email is a smart move. It shows empathy and readiness to assist. Genuine wording is key here, to avoid coming off as opportunistic.