I try to choose timing carefully when sending out marketing blasts for my Dad’s tree service company. With winter season coming up, I wonder if it makes more sense to wait on email blasts until a storm hits, because chances are much higher of someone needing our service. Just curious, if anyone tried a similar approach and found better results?
If a big storm hits I’d be sending a “we’re here to help” email right after… or “stay safe but we will be here to help” before if you are aware one’s coming.
Absolutely consider seasonality as well as a ton of other things when sending out emails.