It seems like every startup nowadays has a landing page that looks like Linear - dark mode, frosted glass components using blurs, outer space background, lots of gradients, etc.
I actually like this aesthetic, but when every single startup landing page looks the same, it quickly becomes boring. What do you all think? What are your favorite landing pages that don’t follow this aesthetic?
One of the things we are not embracing here is what is the risk of taking a contrarian view? Say as a marketer you spent $100k on building and designing a completely contrarian looking site - what if it bombs? Who’s the blame - your job on the line. The same thing goes for most industrial grade decisions.
As about likeability in consumers - asking preferences for consumers is never a binary thing, If you ask for what do you like most - more often than not it’s short term memory you are leaning into. What do you recall when someone asks you that question ?