The title may sound sad, but what I’m asking is this:
Suppose you have an idea that you’ve developed and published, but it fails to gain traction. You then make minor adjustments, such as changes in marketing strategies or slight modifications to features. At what point would you consider the product to be a failure?
What would be the threshold—in terms of time, money, or other factors—beyond which you would decide that it no longer makes sense to continue?
Whenever I lose interest.
Could be profitable or not. I’ve changed careers, sold businesses, and shut down businesses just because I was “over it”
I don’t like the “never give up and you’ll always win” mindset because life just doesn’t work that way. It’s not fair. It’s not always or only contingent on how bad or how long you want it.
Instead, I think of businesses and side projects like investing in the stock market, but instead of trading in dollars, I’m trading in time, effort, and ideas.
I don’t put all my dollars in one position and then hold it forever and expect to win big.
I spread that investment out across multiple positions expecting that any of them could be big but most won’t.
The real loss is simply not playing the game at all.