I developed an MVP for my product a platform that connects Consultants with MBA grad students who need to practice to preparing their case interviews.
I spent 2 weeks reaching my target audience and talking with them about the product, a lot of them seemed interested but when I send the platform link with an onboarding video, and I explain to them how that works, what they have to do, etc nothing happened they stop responding to me I don’t know why.
That maybe a lack of trust on the product idk but that is very frustrating to see your audience message you about their interest on product and then stop reply.
I don’t know what I need to do right now, continue on that path or I should pivot?
Try manually onboarding clients and doing a lot of the work for them manually. Instead of having them watch a video or read something have a video call with them walking them through it. It seems kind of backward but during the MVP stage is really the time to be doing a lot of the work manually so you can be in the weeds of the product and get to know the clients, so they feel connected to you and your product.
Think about it from their perspective – you are a business and potentially about to drop thousands of dollars solving this business problem and you’re approached by this young tech genius who says he can solve your problem so now you’re going through an impersonal automated process with links and videos vs the young tech genius CEO personally walked you through onboarding and was there to answer your questions. which one would you prefer as a potential customer?