I developed an MVP for my product a platform that connects Consultants with MBA grad students who need to practice to preparing their case interviews.

I spent 2 weeks reaching my target audience and talking with them about the product, a lot of them seemed interested but when I send the platform link with an onboarding video, and I explain to them how that works, what they have to do, etc nothing happened they stop responding to me I don’t know why.

That maybe a lack of trust on the product idk but that is very frustrating to see your audience message you about their interest on product and then stop reply.

I don’t know what I need to do right now, continue on that path or I should pivot?

  • researchmindopc@alien.topBEnglish
    1·
    1 year ago

    [1] 2 weeks is too short to come to a conculsion.

    [2] Keep a track of the process and organize the outcome, split the results by consultants and students, who’s more responsive and more positive/negative, analyze the results.

    [3] If the interest is upfront but no response afterwards it might be that the whole process is lengthy/complicated/missing expectations.

    [4] Follow the above strategy and continue for 4-weeks

    [5] Aim to connect/communicate with 100-150 prospects in this period.

    PS: I’m a professional/independent market researcher and can help at any point, if you need additional guidance at any level.