I have small mom & pop pizza shop that focuses on delivery and takeout in Edmonton, Alberta. With the economy going the way it is, I gotta watch every dollar and where it goes. From people experience what marketing strategies work in todays age? Post office flyers, adwords, mass email marketing…
Facebook, Next Door and Instagram targeted only one mile from your business to your target demographic.
hardly anyone looks at or trusts fakebook these days though.
These 6 things are the foundation for growing your business without spending a penny.
- Great food
- Excellent Value (Value = Portion size +taste+price)
- Spotless clean shop
- Polite, friendly, efficient, accurate order takers (telephone & counter)
- Excellent, quick, friendly, polite delivery people
- Excellent Google Reviews
If you’re nailing all 6 components, print up small cards that you give to each customer to leave a Google review.
As a pizza afficienado from NY, The highest value to me is a loyalty card. Even though my fav pizza place doesn’t do a loyalty card, I still go twice/month (sometimes 3x)
Here are some ideas you can add on your website, your Google profile page and on Facebook
- Buy 10 Large Pizza’s and the 11th is free (cost at retail=9%) (2 small=1large)
- Slow night specials M, T, W
- BOGO Buy 1 large, get 1 small free.
- Buy one large, get 1 free 2L soda
- Saturday night party special after 8 PM; Buy 4 large, get 1 small free & 2L bottle.