So I have an online business selling a range of cosmetics, I have a shopify website and most of my traffic comes from my 50k followers on Instagram - I solely own the brand and was doing really well but as time has gone on I’ve been copied and undercut by competitors and my sales are really drying up. I’ve tried using a social media manager this year and it really improved my look…. I do look a lot more professional but there hasn’t been a growth in sales, is there anything I can do to try make my brand blow up again as in the right hands the potential revenue is a lot more than is it right now

Thanks!

  • Human_Ad_7045@alien.topBEnglish
    1·
    10 months ago

    Be a realistic and understand if the market will allow you to go forward. The market is the customer base and your competition. In addition, you have consider technology. An inferior product making better is of technology can be the show-stopper too.

    Is it possible, your company and products have run their full life-cycle? Is it just a technology issue?

    Consider an extreme example of the original landscape for web search; Archie, Lycos, AOL/Excite, Yahoo, MSN, Alta Vista, Netscape, Ask Jeeves, Bing, Google.

    Each competitor became “better” than the one before it. Some are still around in some form, but there is one pre-eminent company and the rest are just bit players.