What were they cold calling for? I have done many sales jobs and got use to cold calling. I know people cold call for wholesaling houses and land… anyone see people cold call for their own business? What was it?
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Yes. Almost everyone I know in business
Yes I started my journey in my business cold calling!
Millions sir
Most effective sales strategy.
I tried it myself on my own business and was no good even after a few months of practice, I only secured a few sales. Hired someone that was experienced in sales specifically with cold calls and some days he would secure 5 wholesale accounts in a day. He made just shy of 100k his first year in commissions. Unfortunately he was an ex drug addict which made him hard to work with and he ended up relapsing. Despite all of his shortcomings I bent the rules for him a bit because he was just so damn good at his job.
A great lesson for owners who try to do it all. Did you hire him on 100% commission?
YOU try cold calling people for 8 hours a day every day for years without drugs! 🤣 Sounds like you both found a good fit for a while.
b2b…
Millions
Yes. My grandfather, the most successful insurance salesman in his company of all time. He started out in the Great Depression, cold calling 10 people a day (I hear now that insurance salesmen starting out have to cold call many more people today). By the time I came around, his business was mature and all his new customers came through referrals. He was constantly updating his clients’ policies and made money from new sales to existing customers mostly.
Great success, it seems, though this was literally 100 years ago… different ballgame, to say the least.
Call calling is used very often in financial services, especially in voluntary benefits for businesses, or life insurance sales. But the cold calling doesn’t last forever it’s only in the early stages. As claims start to get paid, people start to reach out to you. You could do a lot better than 100k over time.
The business that I currently run involves a lot of cold calling, and it’s only targeted to business owners. I do a mix… I use the phone, but I also visit my potential clients in person to put a face to the call. That goes a long way with credibility. Very lucrative and basically self itself once the business owner understands it.
Hundreds of thousands of businesses work this way.
I started my call center cold calling for clients. I easily closed more than 10k a month in clients but eventually shifted to other methods. When we got larger I eventually hired a few sales reps who eventually closed a solid 7 figures or so.
Yes ,100 Grand, in the 80’s they were “100thousand Dollar Bar” but just as deliscious a prize!
Everyone who is new/inexperienced to sales will swear cold-calling is dead. They want so badly for a reason not to have to do it. Understandably so.
Everyone who has had significant success/experience in sales and business will tell you otherwise. Cold-calling is redundant, stressful, and draining. The biggest mistake one can make is underestimating the cold-call. It can mess with up your mentality very quickly if you don’t take it seriously.
However, cold-calling is a learnable, trainable, and repeatable skill that offers a rare and valuable advantage: if you master cold-calling you can go out and get sales at will instead of waiting for marketing to bring them to you.
Why is it redundant?
Yes for my MCA company, but cold emailing thru scheduling is best
how does one begin to find a list to cold call to sell some very expensive collectible whiskies?