Good evening. I have a commercial cleaning company, I’ve had it open for half a decade now. The beginning of last year I was racking up $10k a month working 5-10 hours a week and paying employees. Clients I got from Yelp and a referral .
I had open heart surgery the same year 2 weeks into February and had to get used to a new body (22) . So l wasn’t looking for my clientele. I got too comfortable and let the business ride . I lost those clients a couple months ago and getting back into the rhythm but at a larger scale from the knowledge I gained .
I’m thinking about making stickers or flyers with my companies details and having them in food spots downtown to reach potential clients of the larger buildings in the area / sky scrapers . Do you think it’s professional to find a cleaning company in a food spot on a sticker or flyer ?
So far im just cold emailing property managers , no response. Will do door knocking once I gain my new business cards.
For my cold emailing I include a deep cleaning for areas that have not been reached, carpet shampoo after the winter and window cleaning as a complimentary . For the ceaning services we do an affordable and tailored to liking as well.
I appreciate the help !
A good place to start is to take a hard look at your past clients.
Make a prioritized list. And then add whatever information that you have that can you identify where to look for more: location, company size, NAICS code, number of employees, industry, etc.
And then checking out your current competition will help you identify what services are currently available in your local service area.
Find out what clients/customers have to say.
Now you can think about creating profiles for the two or three prospective clients/customers that you’ve decided to pursue.
Now you can start formulating your marketing strategy which leads you to your digital marketing campaign.
And do set some business goals and objectives for the next quarter. They tend to help you identify gaps and challenges.