I built a web app for government- currently only have the one entity that helped me create it with feedback on it. Struggling to onboard more since everyone is asking for references. I currently offer a 30 day trial but am thinking about making it a full year just to get somebody else onboard so I can start bidding better. What is the general consensus on something like this or is this the worse idea ever. Thank you in advance.
This is not a universal advice. It depends a lot on the industry and your clients.
In your case - you could put some obstacles for users not to be able to abuse the free plans as much.