I feel like having an impressive landing page converts visits to sign-ups very effectively. I’m not a designer, so I can’t build a landing page with that wow factor myself, but I also feel like it’s too early to spend money on a designer when we haven’t even launched yet. What do you guys think?
As a UX Designer for 18 years. I can tell you that anyone who says it’s not as important or to use these terrible ai tools or software like wix are pretty bad ideas. Including B2B and other areas where people think it’s not as important, are wrong.
Sure you don’t want to go overkill, but for a couple grand you can have a badass design on WordPress in a few days if you can get more of the content prepared.
Fork over a little money for a professional landing page and it will help nearly every metric of the business. Not just conversion rates but a million other factors like making connections, investors, partnerships, reviews, customer satisfaction, brand awareness, how often your site gets shared etc etc etc.