Building a social discovery platform but for it to be anyway useful , we will need volume of folks to be on the platform trying to interact at one time. It might be easy problem to solve for companies like fb,reddit, Insta etc but how should a startup solve it?
When we started tinder we had the same problem. The silver lining of this is each new user has a sort of exponential effect. The founders were fanatical about the product and went on a guerilla marketing campaign. They focused on college campuses first. In hindsight or from the outside it seems like a no brainer but it was critical. The user experience was compelling. It offered clear and immediate value. A few campus parties and next thing you know the whole campus was hooked.
Anyways, the marketing evolved quite a bit. But the key fact remained that the platform gave something to people. So I imagine you find yourself in this mental loop of “user experience will suffer without users and they’ll log off”. I think if your product is compelling, your users will come back. Period. So focus on user acquisition at a micro scale and continue marching forward to you next target.
Super helpful to know this, because I am fanatical about my website and use it every day. I need to get off reddit and go work on the user experience… so much to do…