Building a social discovery platform but for it to be anyway useful , we will need volume of folks to be on the platform trying to interact at one time. It might be easy problem to solve for companies like fb,reddit, Insta etc but how should a startup solve it?
From what I have found, a guy that launched his own version of Tinder basically faked it till he made it…he paid actors to make up a story of how they met, they posted it and it went viral…not saying this is the way to go, but most new apps probably are “smoke and mirrors”.
What comes to my mind - offer highly limited discounts/VIP options. Add affiliate marketing features - invite a friend, get this or that. Ideally, you would already have people who have at least signed up and are just waiting for the beta to come out. An official launch builds hype - you can build a community on Discord/Twitter and make them anxiously wait to try it out before anyone else with Apple Test Flight for example. Plenty of ideas actually now that I started writing.