I’ve launched a marketplace for very small food + bev and kitchen goods makers to reach a wider audience. My background is in marketing and I have been doing a pretty good job at driving traffic for basically free but my conversion rate is absolute shite.
I know these products arent for everyone as they are a bit on the pricey side but from what I can tell I am driving the right customers (major US metro areas, 25-40 year olds)
I’m looking for some feedback on what could be causing such poor conversion rates.
Any feedback appreciated!
This. The target market spending that much on luxury goods is small. Throw in the COL crisis many people are facing and they simply won’t splurge here vs other areas. Add in the expiry dates on consumables and its smaller again.
If the margins allow it, throw a universal sale on the site to drive impulse buying. I’d start around 15% and see the impact from there.