This. The target market spending that much on luxury goods is small. Throw in the COL crisis many people are facing and they simply won’t splurge here vs other areas. Add in the expiry dates on consumables and its smaller again.
If the margins allow it, throw a universal sale on the site to drive impulse buying. I’d start around 15% and see the impact from there.
This. The target market spending that much on luxury goods is small. Throw in the COL crisis many people are facing and they simply won’t splurge here vs other areas. Add in the expiry dates on consumables and its smaller again.
If the margins allow it, throw a universal sale on the site to drive impulse buying. I’d start around 15% and see the impact from there.