Backgroud: I have been in B2B business for 13 years and now start to prepare my own start up company, it’s still the B2B business mainly for brand clients and retailers, the products range including: New energy products, automobile spare relative parts, lighting products, electronics products, hopefully my small business could provide stable, reliability for my customer as always and it could goes more internationally. Here I have three choice for my new company name, could you help to vote which one do you think is better and why ?
A: BrilliX Innovation ( BrilliX= Brilliant + X- infinite hope and possibility)
B: NovaX Innovation (NovaX= Nova + X, same as above)
C: HorizonX Tech ( HorizonX= Horizon + X,same as A)
D: AstraX Innovation ( AstraX= Astra+ X, same as A, just added the option D)
The company name will also be used for the brand, company logo, name card these things. Personally like the astronomy and X thing, I already talked with chatGPT for 2 days, lots of names are already taken and I treasure a lot for my start up company, want it to be unique and grow healthy like one member of my family, so would like to hear more from the real business people…
Thanks everyone. : )

  • Low-Helicopter-2696@alien.topBEnglish
    1·
    10 months ago

    Instead of trying to come up with a clever name, I always advocate for using a name that makes it painfully obvious exactly what you do.

    I heard a long long time ago that if you have to choose between a name that is clever and a name that is obvious, choose the latter.

    Nothing worse than driving past the retail store and having no idea what they sell! Not that you’re necessarily in retail, but you got my point.

  • EvoQuest_gamer@alien.topBEnglish
    1·
    10 months ago

    At last it’s all upto, simple suggestion if the name have the meaning to connect your business then people will start remembering, make a brand strategies

    If you are interested we could help you. My self Ajay, I’m a business entrepreneur have a 'Branding and IT solution company ’ its a startup. In future if you need any help just contact us it’s free to consult with us regarding branding and development

  • Spruceivory@alien.topBEnglish
    1·
    10 months ago

    Names are always tough. Just remember that no one knew what a Google was and look what they did! The converse is also true, hence BF Goodrich.

    I personally think names are identified with service level. We named our company Spruce Ivory. It sounds like an elegant dish soap, but we write technical content.

    Side note, if you are in need of technical writing or documentation services, please check us out at www.spruceivory.com.

    Technical docs such as product manuals or customer facing content are in line with what we do.

  • Mind_Gone_Walkabout@alien.topBEnglish
    1·
    10 months ago

    Instead of asking business people. You should ask your potential customers. Do market research with those you aspire to do business with and get their insights around your business name, products , offering, intimately get to know their pain points and priority. Name is just one part of your offering.