I think you need to work on your value proposition. If you make a “coffee substitute,” most people would think that means it’s “healthier” and caffeine-free. But if you’re just adding caffeine, what’s really the point of getting a “substitute” at all? If people want “weaker” or “healthier” coffee, usually they just turn to black tea at that point.

I’m just going off of the pitch you’re giving us here. Are there added health benefits other than what I talked about? If so, you need to add that to your value prop and focus more heavily on that so people don’t start off with the wrong expectations out of the gate. To be honest, I think you might need to workshop even calling it a “coffee substitute,” and rather just call it something else so it’s not positioned as if it’s competing with coffee. You have to think that if you position it like that, the SEO is going to attract a lot of coffee lovers looking for a “substitute.” But you have to think about the reasons why they are looking for a substitute, which are usually health-related and it doesn’t seem like your product even tries to compete on that front. Your product might have extra stuff coffee doesn’t, but that’s not really improving the situation for people that are trying to cut down entirely. In that case, they might just think they can drink your product along with coffee. So, really, you might think about positioning it as a product that goes well with coffee and tea, rather than competes with them, which is what “substitute” suggests.