I haven’t heard of this kind of thing before. How does it taste? I’m very curious

I think you need to work on your value proposition. If you make a “coffee substitute,” most people would think that means it’s “healthier” and caffeine-free. But if you’re just adding caffeine, what’s really the point of getting a “substitute” at all? If people want “weaker” or “healthier” coffee, usually they just turn to black tea at that point.

I’m just going off of the pitch you’re giving us here. Are there added health benefits other than what I talked about? If so, you need to add that to your value prop and focus more heavily on that so people don’t start off with the wrong expectations out of the gate. To be honest, I think you might need to workshop even calling it a “coffee substitute,” and rather just call it something else so it’s not positioned as if it’s competing with coffee. You have to think that if you position it like that, the SEO is going to attract a lot of coffee lovers looking for a “substitute.” But you have to think about the reasons why they are looking for a substitute, which are usually health-related and it doesn’t seem like your product even tries to compete on that front. Your product might have extra stuff coffee doesn’t, but that’s not really improving the situation for people that are trying to cut down entirely. In that case, they might just think they can drink your product along with coffee. So, really, you might think about positioning it as a product that goes well with coffee and tea, rather than competes with them, which is what “substitute” suggests.

If it tastes just like coffee, why don’t people just buy coffee?

I personally like the idea of this, because I love the taste of coffee, BUT I don’t enjoy the feeling it gives. So as someone who is extremely health conscious & aware of the many alternatives… I would say you need to be emphasizing the nutritional & performance aspects of it.

For examples, Lions Mane, Reishi, Maca Powder, Ginkgo, the list goes on and on… Are there studies on any benefits?

I see you out the vitamins and minerals… How does this compare to coffee? Because coffee does offer nutritional benefit as well.

I think you really need to offer a side by side comparison of the two.

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I would say your consumer is someone like me… I love the TASTE. But hate the feeling. I believe there are many people out there that feel the same… but again, are you just competing against mudwatr then? Which is fine!! (I’ve never tried it, so not sure what it taste like)

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BUT… let’s say mudwatr doesn’t taste like coffee, and your stuff DOES! That is a selling point! And perhaps if there aren’t that many “sell-able” benefits, you could essentially look into creating your own formula of mudwatr, containing perhaps some of the adaptogenic ingredients, but rather with a base of Mojocate, which will actually make it taste like coffee!

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I’d say once you get that figured out, revamp website, remove connection to religion, invest in better designed packaging & push yourself to the natural community.

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Also just briefly looking at product, I would definitely add ingredients list… I for example would never buy that pumpkin spice flavor, because I have no idea what you are putting in there, and again… I think you would be targeting people whom are conscious of that.

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Good luck: )