I’m a first-time startup founder attempting to get early usage for my new social investing app.
What advice do you have for getting your first 100 users? Would love to hear about strategies for growth, what you did, what creative and innovative things you tried, what technologies and softwares you used, etc.
So obv many things you could do, but with limited time, I would probably:
Get a sub to Apollo and cold call/email my ICP. Just ask for feedback on this thing you’re building and thought they might offer advice.
People love giving advice.
Similar story, grab a LinkedIn sales nav subscription (free trial) and build a list of your ICP. Then, plug in OctopusCRM (like 15 a month) and have it send connection requests for the same ask.
Not everyone will reply, but the ones that do usually have good advice.
Third, and most important imo, is post content. Good content. You can use Taplio or something like that. But you want to engage these potential users that connect with you.
So to recap, I would set up the LinkedIn connection campaign, carve out time to post daily, and spend the rest of your time dialing and trying to connect with your ICP and learning from them.
Hope this helps!
Do you use OctopusCRM? How many requests are you able to send every week?
Start by reaching out to your personal and professional networks to spread the word about your app. Use social media like LinkedIn, Twitter, and Instagram to share your journey and connect with potential users. Creating content, like blog posts or videos about investing, can also draw in people interested in your app. You might want to invite people to test your app and give feedback, which can be done through platforms like BetaList. It’s crucial to listen to this feedback and use it to improve your app, encouraging these early users to tell others about it. Consider partnering with influencers or other startups to broaden your reach. Regular updates and tips sent through email can keep interested users engaged. Think about having a special launch event to create a buzz. Also, analyzing user data with tools like Google Analytics is essential to understand and enhance the user experience. If your budget allows, you can experiment with targeted advertising on social media. The key is to stay engaged with your audience and continuously adapt based on their feedback. Good luck with your exciting venture. Here’s a good read on mastering client acquisition. https://www.cuppa.so/post/the-ultimate-guide-to-mastering-client-acquisition-2023
You can start with your marketing strategy, if it is in social investment, you could make videos about the projects or try to touch people’s hearts, also think about your onboarding.