Hello everyone, I’ve launched an education AI SAAS two weeks ago targeting high school students. Think of it as an AI guidance counselor.
So far through organic outreach, I’ve had around 350 visitors to the site, 200 of which created an account and started a free trial, 2 of which bought a subscription to the service ~($20).
In your opinion, are these results good enough for to start paid ads and investing heavily in marketing campaign (primarily TikTok, Reddit, or Google)? Or do you think that I should focus more on product and not creating a “leaky bucket”?
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I think it’s good, why are you targeting Highschool students? Don’t they already have a guidance counselor assigned to them through public schools? Have you marketed it towards parents?
Yes but many districts have low resources and not enough time for personalized support. And yes, I’m reaching out to parents too
Congrats on getting your first customers. Most founders never get that far.
I’d make an effort to get to 20 paid customers first and interview all of them, especially the ones that churn. You don’t want to dump a bunch of ad spend into a leaky ship, so make sure you fix or build any features you beta testers give you feedback on first. Then push some ads.
Echoing this one. The biggest gain I got from organic outreach was their feedback. You can start paid ads anytime but it’s much harder to ask them for feedback imo.
Big congrats on the response to your outreach! Those are great numbers.
Thanks both for the advice, I was thinking the same. I’ve done about 10 or so user interviews and have a good amount of features / changes to implement, so will iterate from there!