Me (tech person) and my frined (tech person as well) built a AI app, the app works as follows: you upload about a dozen selfies and our app geenrate 150 proffesional looking headshots for linkedin, insta, fb and etc.
We have tested this app on our friend and had a public free trial.
Over all we had a log of positive feedback and happy users who have changed their profile pic.
Now we are launching our product it as paid serice (price $19).

There are 2 questions:

  1. Is the anything that we can do to attract our customers besides ads ans SEO?
  2. We have competitors (5 web sites and 2 apps) is there a method to find out how do they do marketing?
  • rarecowchungus@alien.topBEnglish
    1·
    1 year ago

    To answer your questions:

    1. Yes, you could absolutely go the cold outreach route. I think you have to be comfortable getting a lot of rejections and do a good job of qualifying leads. There are both paid and free options that would make sense IMO: LinkedIn In-Mail can be highly targeted but is also wildly expensive. You could also use a tool like Apollo.io. IMO the downside of cold outreach for a B2C product is that it feels kind of gross.

    2. There are tools that scrape ads and then aggregate them based on the advertiser. They are not free though and they can be pricey.
      The exception would be the Facebook Ads Library. Moat used to have a free ad search but it looks like Oracle got rid of it after they acquired the company. You could also try SEMRush which I believe has some functionality for free.

    As an aside, what justifies your current pricing? Is your tool $19 better than the free options I was able to find?: https://www.lightxeditor.com/photo-editing/linkedin-profile-picture-maker/

    • Ilyushka@alien.topOPBEnglish
      1·
      1 year ago

      Ok. Thank you for the answer. It was really helpful. I’ll try to go with cold outreach, many answers suggest it. It feels a bit uncomfortable. But I hope I get used to it.

      BTW Our price of $19 is median price of our competitors (we have a bunch of them). I think it’s an “ok” starting point. We use computitional heavy method, and this allows us to achieve much better quality than free solutions. None of our direct competitors who use the same approach have free trial:)