Since many random idiots opine they were never in it for the money, I couldn’t guess what constitutes failure or how you recognize a failure today. Odd, since everybody is so amped about failure today they go out-of-their way to create one.

With any sane metric off the table, I often try asking if they’ve learned anything important. I continue to hold out some hope that included something about the root word of marketing, and not to call any non-paying complete stranger a ‘customer.’

Sill of me, I know.