Without writing a small story I’m trying to justify using a led gen agency but they all give the same vibes as SEO agencies from 10 years ago did (promise the world and deliver… not much).
We’ve done it ourselves, with some success but don’t have the time to spend doing it. While it might be more cost-effective to hire someone to do it, we feel using an agency is a good way to test it out for a few months without committing to paying and managing an FTE.
So, Lead gen agencies: how did you find them?..
- did they generate any leads?
- increase in traffic to your product?
- did they need micro managing?
- As the title said, has anyone ever used a led gen agency?
All they do is take a list from seamless or another site then use mailchimp or similar site to send out mass mailers using some copy they made. Basically the same thing every spammer does.
If you have a company/product thats easy for them to build copy and easy for them to prospect and easy for prospects to want then it works great, but missing any of those means you need to manage or its poor results.
Lets break it down. Seamless is a couple grand for unlimited, mailchimp a couple hundred and a couple hundred for someone to make good copy. All in well under $5000. There’s not much value add for a lead gen agency and likely they use the same list prebuilt for all types of businesses similar to yours.