You and I both know how important Personas (or Avatars—lots of names for the same thing) are.

But most marketers only create a Persona (often not based on much data) and stop there.

With an LLM like ChatGPT, you can push it further by better understanding and analyzing your Personas.

Prompts are endless because language is. You can get the same or similar result with a hundred different prompts.

The true value lies with the conversation you have and what you ask for.

You don’t need to become a prompt specialist or use 2,000+ word prompts.

Here is a simple way for you to spend a few minutes today and walk away with a better, deeper understanding of your Persona.

  • AnonJian@alien.topBEnglish
    1·
    10 months ago

    Talk about a new kind of “imaginary friend”.

    Personas fell out of favor because – unbacked by data – the persona becomes the project team’s imaginary friend. Rather than a critical fresh look, way too much of the time these exercises in make-believe become management’s ventriloquist dummy.

    If the product-development team finds it convenient to use a confusing tree control containing nested folders to provide access to information, they might define the user as a computer-literate “power user.” Other times, when it is more convenient to step through a difficult process with a wizard, they define the user as an unsophisticated first-time user. Designing for the elastic user gives a product team license to build what it pleases, while still apparently serving “the user.” Of course, our goal should be to design products that appropriately meet the needs of real users. Teal users—and the personas representing them—are not elastic, but instead have specific requirements based on their goals, abilities, and contexts.

    About Face, Alan Cooper

    A way to throw your voice to make it appear to come from the market. Or Cooper’s elastic user if you prefer that term.

    ​

    Elastic Users & Role of Personas

    Taking the “You” Out of User: My Experience Using Personas

    People who didn’t like this post are really going to hate Question about talking to your customers