So, we’ve quickly built our MVP, and now we’re in the beta testing phase. We’ve been hustling to collect valuable feedback to iterate our product, but we’re hitting a bit of a roadblock trying to break out of our initial circle.
We’re using TestFlight for our beta testing, and while I’ve managed to rope in some friends and family, it’s proving to be quite a mission to get others to download the TestFlight app. (Am I the only one feeling this struggle?)
Out of the 101 people I reached out to, only 40 actually downloaded the app. As I grapple with this challenge, I’m left wondering why other members in our team haven’t even invited a single friend. It’s bugging me, and I’m feeling the stress, but how do I navigate this kind of behavior?
Maybe a little bit they have a point. The technical co founder focuses on the product. What’s the other cofounder doing if not promoting the shit out of it?
not just promoting it, but creating feedback sessions and identifying opportunities and learning from the customer