Hi all. For those in edtech is it better working and selling to schools first or work with parents and tutors first? -B2B or B2C
For schools we would work with independent schools mostly. Thanks
Hi all. For those in edtech is it better working and selling to schools first or work with parents and tutors first? -B2B or B2C
For schools we would work with independent schools mostly. Thanks
It depends on your product and business model. If your edtech product is tailored for classroom use and aligns with school curriculum, targeting schools (B2B) might be more strategic. However, if your focus is on supplemental learning tools or resources for individual students, starting with parents and tutors (B2C) could offer a quicker route to user adoption. Consider the unique value proposition for each market segment to determine the most effective entry point.