The reality is no books, no course , and no gurus could’ve set up my team on our journey. All was a plan of 6 months of 0 sales just focused on building content in a very niche area. Posted multiple videos a day with a creator which generated mil of views with time. It’s a journey like any other venture. Don’t lose hope don’t let people tell you “you can’t”! Get in the perfect niche in ecom that can get you going quickly. Stores are important but not more important than building a brand that people can trust. The secret sauce is dominating in a niche on social media. You’ll need to know more than anyone about that niche and pick products that you know that niche is hungry for!