How do you get for first amount of attention on social media or just in general. Do I try to use influencer, just post (if yes how does this work), go to other companies (even tho we’re not related)? If you have any advice I’m all ears
I know one trick is to communicate with others that work in the same industri but what I sell doesn’t have a wide market so that option won’t do anything good.
For context I will soon begin to sale some led lights with illustrations in my country and I’m thinking about how you get your instagram page over 0 followers
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Make brief but informative posts. Post that someone could skim on 20 seconds and get useful info from.
For starters: Most popular types of light. Soft white (yellow or tan hue) vs Bright white (white-like day lite).
Took me a couple of purchases to realize; Soft white is the same as warm white.
You get the idea.
Start posting content that is engaging and fairly high effort, look up hashtag strategies (it seems to change year to year) and don’t worry about how many people like it at first. Then, go and interact with the community. Like other peoples posts, leave good comments, follow people who’s relevant content you like. Instagram rewards engagement with engagement. Don’t pay influencers until you are very well established, and depending on your industry you may not even have to. You can send them free products which they may review or feature, or they may like your brand so much that they champion your products for free (this is what happens for me.) I get the best results when I post about three posts a week, a couple of stories, and spend 30 minutes per day liking, commenting, messaging and following people who’s content is relevant to my brand.
You should be a community member with a brand, not a brand with an instagram account.
If you post your own content regularly and engage with other people’s, then you can use lead magnet type ad campaigns targeted at people who have engaged with your pages or visited your website, and start building an email list for direct email marketing which is cheapest. Those leads are warm and actually welcome your offers, so your conversion rate and LTV will be far higher.
This is just my own experience, but the success I have had on social media is built on being social. So many companies do not get that, and their social teams don’t care or try. The ads etc and just a way to turn that goodwill into leads.
My account is @beacon_models if you’re interested. I’m not a heavyweight, but my strategy works and it’s enough for my micro business to grow. If you want to have a look.
Ok thanks for the advice
Use a lot of hashtags on Instagram, that helps
I’ve heard that to many may reduce the engagement but I’ll try to find some more
Spamming irrelevant hashtags does, but it’s ok to use a couple of relevant ones, and switch them up regularly to hit different groups of explore pages.
Hashtags. I also use IG advertising and set my budget to a certain limit. In between that I sent out mailings with my handles on them.