I feel like OOH advertising is a total crap shoot - you just throw your logo on the side of the highway and hope people look up for a few seconds, yet businesses keep on doing it. What are the pros and con’s of billboard advertising? Would love to hear people’s thoughts
I think it’s business-dependent but I’d be cautious. I’ve tried almost everything over the years and billboards did not produce much traffic at all. I owned a health care business in the US.