I have recently opened a hardware store and my friends and family constantly keep telling me that I need to get a website up quickly.
As someone who doesn’t consider himself to be “tech savvy”, I fail to see the point in having one as I get enough traffic through my “plain” brick-and-mortar storefront.
Some questions for small business owners who already have a website or plan to get one would be:
What is your reasoning for creating your website?
Why not use Amazon, Shopify, or a similar platform?
Was it profitable?
This. You need a Google Maps (local) listing and a website on it. The website can be simple and informative. Hours, some key stuff that you do. A couple nice pictures of the building inside and out, etc. Doesn’t need to be e-commerce in this case.
The Google maps listing is basically the phone book of the 2020s. If you don’t exist there, you don’t exist.