My dad has an online etsy shop selling cutting boards and charcuterie boards, all handmade, primarily in maple, walnut, and cherry. I go with him to local craft and artisan vendor events to sell as well, and not sure how I can help him. He’s got a variety of items, sizes, and price points from $30-$150, but for some of his nicer boards, he gets lots of looks, but rarely any bites. We hear over and over “that sure does look amazing, but it’s just too nice to use!”. How do we overcome this? What does this even mean? I thought all people wanted nice things, and if it’s utilitarian, even better!
You probably lack proper marketing.
You need high quality visuals of the products being used. You should also emphasize some benefits of using it, and make it sound like the benefits are specific to your board/materials/etc…
And you need to market to the right audience - probably pro chefs. There’s probably a large market of at home hobbyist chefs that splurge on materials too.