I own a very new, very small business selling underboob sweat protectors.

This morning I posted an offer on my page. It wasn’t a big offer but it was a saving. We’re talking a £1 saving here. Trust me, that’s important information.

I get a comment on my offer: “if you can afford to post offers like that, why don’t you just drop your prices? 🙄”

I’m horrified. I don’t understand what the motivation was behind it… I don’t think my prices are unreasonable at all and I’m not sure why someone would say that?

  • metkja@alien.topBEnglish
    1·
    10 months ago

    They lowered their prices instead of having sales. They marketed the new low prices and said no more sales, just low prices. Then they went bankrupt because it didn’t work at all

    • infinis@alien.topBEnglish
      1·
      10 months ago

      There is a very good anecdote that I always use to explain that phenomenon.

      A research program made a new research group to help them design a Bluetooth speaker. They asked them to help them brainstorm a color for a new product release (a bluetooth speaker). The group sits down and brainstorms the details of the product, they look for colors that reflect the qualities that they want to see in that product. They come out with orange (power, energy and easy to notice so it won’t be lost).

      The research team thanks them for their help and as a bonus tells them to pick up a free product as they exit. There they make two piles of speakers, one orange and one black. As the participants of the research group exit they all pick up a black speaker instead.

      They get questioned after that and the majority say they like the versatility of the black color which outweighs all the other qualities they have brainstormed on.

      Its a very important part of the business to realize, just because people say you’re missing a x product and promise they will support you if they bring it in, doesn’t mean it will translate to reality.

      You see a similar anecdote in a post that appeared recently and a guy invested in a business in a small town. All the folks in the town wanted an artisanal ice cream shop, but when he opened one - no one showed up.

        • infinis@alien.topBEnglish
          1·
          10 months ago

          Sorry I can’t find it in my bookmarks and google just wants to sell me orange speakers :/