Which garners more interaction: a knock at the door or a door-hung flyer? The same principle applies to emails. A personal touch matters. Automated emails often lack personalization, inundated with text and mundane images, resulting in a mere 2% click rate. On the flip side, our client-focused approach yields a remarkable 75-100% email engagement. Despite being resource-intensive, we limit campaigns to 2,000 contacts. Custom tools generate bios for each contact, and our strategy involves a tailored initial email, a monthly check-in, and a personalized inquiry about their needs. The automated yet personalized system culminates with an announcement or call to action, consistently including a prompt to refer potential beneficiaries. This approach proves highly effective for lead generation.
Which garners more interaction: a knock at the door or a door-hung flyer? The same principle applies to emails. A personal touch matters. Automated emails often lack personalization, inundated with text and mundane images, resulting in a mere 2% click rate. On the flip side, our client-focused approach yields a remarkable 75-100% email engagement. Despite being resource-intensive, we limit campaigns to 2,000 contacts. Custom tools generate bios for each contact, and our strategy involves a tailored initial email, a monthly check-in, and a personalized inquiry about their needs. The automated yet personalized system culminates with an announcement or call to action, consistently including a prompt to refer potential beneficiaries. This approach proves highly effective for lead generation.