I see a lot of brick-and-mortar businesses around me that don’t bother with a website, and if they have one it’s usually ancient. It seems like most of their activity is on social media, mainly Facebook.
Do you need a website or will a Facebook page suffice?
These are my favorite posts to respond to!
The short answer is a very enthusiastic yes. You need a website, but the style and how in-depth it goes depends entirely on the business. An e-commerce site is going to require something more complicated than a simple service based business like landscaping. Typically service based businesses can get away with one page websites that lists their info, about, pricing, etc.
You don’t own your Facebook, Twitter, Instagram, NextDoor, Pinterest, or any other account and you’re most likely alienating a good portion of your potential client base (seriously, try finding the info you need before they ask you to log in or have to scour 800 images to find an outdated menu). Your access to these accounts can be revoked at any time for any reason. You don’t control the layout, the style or the information on third party pages. But with a website you do. With a website you control every aspect of your customers experience.