So, I am pretty sure it’s a known fact that people get pissed at ads, salesmen, and general marketing. Even if the product is useful and good, people still rail at the person promoting it. But, as entrepreneurs, marketing is one of the biggest aspects of our work.
How do you market your product uniquely and interestingly? I know that no matter how good a marketer you are, some people will always be pissed at you.
I want to hear your thoughts on how to engage the most amount of people. And then make them try out your product.
Understand exactly what the market demands. Then – if you can possibly manage it – let market demand pull the product out of the startup with as little interference as you feel capable of.
The Only Thing That Matters is one hell of an important thing to leave out.
Build It And They Will Come isn’t that best way. It’s an act of belief: You Build It … They Come. There is no marketing step. And it is exactly ass-backwards from any kind of best way – including what you think is in any book. (Yeah. That’s the one.)