We spent 10k on our startup - the best image generator. We have Midjourney, Dalle3, SDXL, good UI, our own models for the best realism on the market via Realstic+ neural network.
We have tools to create logo by using minimalism parameter. Also we trained our own text2gif model. We have affordable stripe subscriptions.
However, nobody bought a single subscription 💀
Why? Is Generative AI dead? RIP
Where did you market it, and to who? Did you clearly define your target market, and did you create media that communicates the value and purpose of your service to them effectively?
Are you advertising to normal people who want a logo, or are you advertising it to people who are searching AI keywords… Because people already searching AI keywords will be savvy enough to get logos made on other free platforms without paying for yours. If you want mass uptake, you need to either offer something head and shoulders above the other many, many existing image generators… Or you need to market to people who don’t have the current knowledge to access AI, and make your product extremely accessible to them. And in that case, probably don’t market your tool as an AI tool, because people are just fatigued from seeing that term used everywhere.
It’s great point, thank you
I guess more broad audience of any creative individuals.
But maybe that’s a problem, that we don’t have key audience and key features for them. 🤔
We need more focus on something, maybe business needs
You need to find a group of people who need a problem. What you did - and what 90% of people do - you developed a technology in search of a problem. Flip the script. Don’t assume people want to pay for the best AI image generator. Talk to a people and find an audience - for example “creatives that use the Adobe suite” and ask them how they’re doing things today. Be curious and find out what issues your audience has. Then and only then start building your product. You did it backwards. Don’t fret, almost everyone does it. Now you know, start again. This time start w the audience.
Yeah. I think maybe you’ve done it a little bit backwards. You’ve thought of a cool application of AI technology and built that product to try and sell to people. Instead, ask people what their problems are, and then see if you can build a product or adapt your existing product in a way that would meet their needs. Think of your users and the problem they’re solving, because that’s all your users are thinking about. Then when you talk to users, they’ll be like “hey, we’re talking about the same problems, maybe I should hear what they’re saying”
Pretty sure this isn’t a marketing problem
It’s not only a marketing problem anyway.
But even a shit product that’s marketed well can be very successful.