As the SAAS Market is becoming more competitive, there are quite number of SAAS products are available in niche for a reviewer to review which is why only large SAAS companies are only found on the listicle articles like “Best X tools for Y purpose” making new SAAS companies not visible to the users for comparing.
So My questions would be
How much a SAAS Company pay to find all the listicles where their competitor is listed with the blog contact info?
How much a SAAS company pay to get listed in each listicle article (per listing)?
How much a SAAS company pay as monthly retainer for managing their profile on websites like G2?
my thoughts go to, how do you compete or differentiate your service with Google?
maybe you have an angle
0, not worth
Sometimes, if these marketplaces are over saturated, it may be best to avoid them. With that said, being listed in a certain directory may also be valuable for credibility boost, eg BBB, or an industry specific directory.
There are SEO software solutions that do this for any industry. Like the link intersect tool in Moz.
There are SOOOO many out there already.
To make things more complicated most companies don’t show pricing, or different versions of a Product that can be purchased. Let alone the fact that if you’re talking about a multimillion dollar Product the discounting goes up the more you buy. I’ve seen companies get 70% off in those types of deals.
Hate to say it, but I don’t think it’s worth spending time on.
No real SaaS has their acquisition in listings, it’s like the annoying thing you have to pretend you are doing for public image. I have a 5M-10M yearly SaaS and I don’t care, I know many other founders and they also don’t care. You don’t reach a good scale working with peanuts and bananas, that what’s monkeys do.
Now that comment aside
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0$ for the competitor listing lists no purpose for any company smaller than unicorn level
- Similar web exists and works just fine for useless research / ego research
- Google Ads allows me to see who is *actually* bidding on the same keywords as me on the same markets, a precise list with numbers. No need to guess
- I don’t care about competition I’m not Google facing Facebook. My company is no-one, whatever I lose isn’t because someone took it, it’s because we failed to deliver.
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0$ for the list of “reviewers” that are actually just affiliate guys getting paid to show a product, it doesn’t work for 99% of the businesses, I won’t pay someone to list me ways to lose money.
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I’m paying a PR employee that manages online presence and response/post including social media, review sites and other externally public communications, it’s quite cheap so around 1k$ per month.
This person/agency might want to use tools to speedup or help work, at most we could pay 100$ monthly for couple critical tools.
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Constructive outcome:
If you tool allows the PR and social media guy of a company to work faster, listing all new review (especially bad ones), new post, answers, where you are tagger etc…
A tool to ensure correct converage of the online presence aspects to those then *yeah* it fits a purpose.
Companies owners likes to talk about competitors but they don’t care about them at the end of the day, there are more important things to be done and those are the things that drive the business forward.