You should hire as early and often as possible for the thing you’re most needing and worst at

They just want a marketplace but fiverr is their only point of reference

It’s usually either a dead on tested and competitive entire market or somekind of worthless unmonetizable products.

If I had a nickel for every NDA that resulted in a conversation about “an app that finds open parking spaces” or “an Ai sales email chat bot” I’d have like a shitload of nickels or whatever