If this is a SaaS product then it probably will probably have no effect. If you plan to send consultants then it might help to convince your customers that you are sending the right guys. But /u/double-xor is right that it needs to be relevant. Security+ is a foundational certification. Though it is mandatory for some (governmental) jobs in USA.

And lastly, if you plan to rise money and you plan to play domain expertise card, then if your certs are not backed with years of experience then it has little value too.

Sell it. It might not be worth much to you but it might be worth 1000$ or 10000$ to somebody else. If you will do it halfheartedly it will fail anyway.