There’s a bias already installed in me from 99% of cold emails being worthless. I still open cold emails because I don’t remember if I know the person but as soon as I see is a sales email with no knowledge of what I do or need I delete it. If I see it’s from a mailing list I report it as spam because I never subscribed to that.

I don’t remember responding to any cold emails in the last few years. I would respond if it’s personalized and I can see you looked me up. Don’t offer me stuff, ask to understand something about me or my business. Just a couple of questions over email, don’t ask me for a call. Build the relationship. Have content online as social proof for when I look you up before responding, etc.

I checked that sub a few weeks ago and seemed about a career in sales, more than sales for when building a business. I feel it was for when the business is at a point where they can hire sales staff. They know what works and systematize it through staff.

What’s your take on it? I wish there was a sub for entrepreneurs learning sales. The one you mentioned talks about sales quotas and such, unless I scanned too quickly and got the wrong impression.