Do it without a second thought.

After talking to numerous SaaS founders, here’s how I think about,

In B2B SaaS world, it’s much easier to succeed in a proven market category with 100s of competitors. Infact the earlier you start, you will need work a lot on PMF & you need to lots of funding to educate the market.

Of course if you’re too late, it means that,

• VCs might not fund you
• You can’t build a billion dollar business

But if you’re looking at building a stable 5-10 MN revenue business, it’s much better to stick to established markets. You will know what product to build on day 1 with minimal experimentation. Once you figure out your unique positioning & niches, your focus will always be on finding out those 1-2 effective growth channels that work for you.

Here’s an example of how Karsten is doing it in a highly competitive space,

How we are growing our SaaS in a highly competitive space

Here are some experiments you can run (assuming you know your target audience)

1. Cold emails

Getting customers from cold emails

2. Linkedin DMs

LinkedIn DMs : Killer Strategy

3. Regularly posting on niche communities ( niche facebook groups etc. )

4. Build some light weight free tools & launch on platforms like product hunt

5. Personal brand building (Twitter, Linkedin etc)

One set of products are B2B SaaS products where cold emails work wonderfully well.

Here are few such stories,

Cold Emails within B2B SaaS business ( Youtube Series )