You may have a great product but it could be positioned wrong and your potential customers aren’t comparing you to the right alternatives. You don’t want to be compared against free solutions, especially for the notoriously hard to sell to SMB market.
I suggest reading or listening to the book “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It”. The book is a quick read and is very actionable.
Also, take solace in that a lot of startups experience this problem, I wouldn’t give up just yet.
You may have a great product but it could be positioned wrong and your potential customers aren’t comparing you to the right alternatives. You don’t want to be compared against free solutions, especially for the notoriously hard to sell to SMB market.
I suggest reading or listening to the book “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It”. The book is a quick read and is very actionable.
Also, take solace in that a lot of startups experience this problem, I wouldn’t give up just yet.
Good luck.