Maybe it’s because people use your product when they have a paper / project due, and then want to mitigate their spending by canceling.
Consider testing out various pricing models that are more flexible so that people aren’t tempted to cancel. Or better yet, up the feature offering so they feel like the cost of canceling (making them “lose” something) is much greater than the monetary cost of walking away.
Maybe it’s because people use your product when they have a paper / project due, and then want to mitigate their spending by canceling.
Consider testing out various pricing models that are more flexible so that people aren’t tempted to cancel. Or better yet, up the feature offering so they feel like the cost of canceling (making them “lose” something) is much greater than the monetary cost of walking away.