I would have told my 18 year old self to start an email newsletter, especially if I was interested in anything tech or computer related?
Why a newsletter? Besides the obvious opportunity to share your growing knowledge and interest in a given topic, it’s a great springboard into other online biz related assets you could offer, whether affiliate marketing or creating your own products or services.
You can look at people like Minimalist Hustler who has turned his own passion for side hustles into a newsletter, products, services, and all kinds of things.
A quick glance at Email FYI which is my own passion project can show you just how easy it is to get something started - and really all you need to start is a great idea and an email address!
Wishing you lots of luck in your future pursuits. 🤘🏻
Have you considered something like starting a newsletter or building an email list as part of your strategy?
Since you mention that you run a service based business I’m guessing you have a good idea of what pain points and problems your biz solves for potential customers. A good way to leverage that knowledge is by building a list - using socials and any organic traffic you already have - and then send them valuable content on the regular.
Newsletters and email are a great top of funnel for a service based business since the cost is super low and the barrier of entry is basically non-existent. You can check out resources like Email FYI for content about getting started, but even just a quick search on here or X or Medium will turn up a lot of great ideas for email.
Good luck and happy marketing!