I tend to agree. There are far more efficient ways to utilize the money at this point.

This is a very succinct way to put it. I think this thread has helped me to better frame measurement of the value of the domain versus the associated tasks around it like SEO and other prospecting/lead generating ideas.

I was hoping it is something similar in a sense that having a “Canadian company” and having the “.ca” contributes to that identity and provides some solidarity in the consumer base.

I know personally, that idea resonates with me but given the general publics computer skills I was worried about losing traffic to people recognizing the name but then just throwing the .com in there without thinking twice.

Some of the comments on managing SEO and brand imaging have quelled my concerns though!

Very relevant as the closest name to me is quite a big lumber company and I’m guessing the domain was picked up in hopes enough traffic is misdirected there to annoy them into purchasing

That’s actually a pretty clever idea. I’ve never considered anything like it! I’ll have to workshop that a bit! Thanks!

I find it funny that someone working for what sounds like a larger firm with access to legitimate resources like legal counsel has consulted them to find their options and is now posting here for ‘better’ advice on terminating an employee

Kinda sounds like OP doesn’t like that his coworker can handle 2 jobs and wants to get them fired