I linked one in the comments somewhere!

ROAS - Return on Ad Spend. It means for every £1 you spend, you get £5 back (that would be a 5 ROAS)

AOV = Average Order Value

I’m not sure but probably around £500 before i got any sales lol. These were mostly product picture carousels which probably only work for established brands tbh.

Yes, it is like another full time job as of late tbh! My gf helps me package sometimes which helps. I also work from home (as i have a full time job) so when i can do package parcels, and then in the evening i blitz through them. I run them to the post office each day. I’ve done 2.5k today and that’s 44 orders - which probably takes about 90 minutes!

Our supplier in china does all the packaging - we sent them our designs so now when it arrives in the uk we can simply put it into a postage box and send to our customers.

This is great advice, thanks! I use Klaviyo for email marketing, and have tried tiktok a few times but only usually get a ROAS of about 2, so i’ve not quite cracked that yet. I’ve added some more products to the range so am looking to relist on google soon as well. Thanks for the advice!

Yes!

This is probably the single most helpful video on it that i’ve found: https://www.youtube.com/watch?v=kztcF_IiTsQ&ab_channel=AndrewYu

Beware - he is selling a ‘prime’ membership thing which is apparently a scam, or maybe just not very good. But his first few youtube videos are actually really valuable.

There’s one on making a high converting video ad as well as setting up the campaigns (the one I linked above)

Thank you!

Hahah that’s reassuring to know! I definitely feel more confident repeating this but perhaps in an industry I’m more passionate about.

I think I may look to exit in a couple years if growth continues, and then use the money to begin a new venture. Still figuring that all out. Would love to hear about your roller coasters??

For testing a new campaign, I would create 3 ads, and 5 ad sets. Each adset is a different ‘interest’, and I’d set each adset at about £20, which would be £100 per day for testing. Run this for a couple days and then scale the interests that worked best.

It was a bit of both! Our product is better than traditional things, but it wouldn’t be selling without the right marketing. The previous owners used to sell this product for £20, we now sell it for £40 + upsells! Sometimes you just need the right messaging.

There is a webiste called ‘uk businesses for sale’.

I doubted things so much after making this purchase that I even attempted to sell it again about 2 months afterwards. Fortunately - I perservered!

I actually bought this business in Jan, but it turned out to be a hunk of junk and a terrible investment. I was left with no other choice but to make it work or lose my life savings. They were already selling this product, they just weren’t marketing it like i am now.

But they take quite a big chunk for every order - but i am looking into fulfilment partners as i currently package this all up from home!

We’ve increased our price slightly, but also added more ‘bundles’.

Also, repeat customers buying a few products for xmas gifts is likely a factor too.

Finally, we often see repeat customers spending more anyway - likely because we’ve built trust now. Spending £100 on a website you found on IG for the first time can be scary!

Alibaba. Stored in my flat as well as a storage unit.

Great questions! Allow me try and answer them.

1. Nope! The first one did quite well. Now that the hype has died down slightly and we don’t hit the 10 ROAS we did for the first few days, so i now test a couple of videos each week. Not all have worked well.

2. Some yes - but they still perform well so i still run them. As said above I introduce new videos regularly. I also now run a couple of image ads now our brand is a bit more known.

3. Not wanting to give up equity, or risk a loan. This all happened fast and I thought it could end quickly. I knew after a few months of being this profitable our cashflow would be much better - and we’ve reached this point now. I’m also considering an exit in a few years and want to retain equity. I may consider investment for US expansion as we only sell to UK currently.

4. Yes we’ve been capitalising on BFCM. When we released our BF sales we did 3.5k in one day. Also propensity to spend is generally a bit higher in q4 anyway. It is not a seasonal product though, and we were trending up and up before q4. I expect q1 24 to be slower though.

5. Most ads run to a ‘collection’ page - as we offer a core product along with bundles so the customer gets to see all that’s available. I’m doing my best to improve CRO all the time with images, gifs, web speed, guarantees, free shipping etc.

Great questions Simon, much appreciated!

We have a few products but all in the same niche. This isn’t a ‘find a product on aliexpress and dropship it’s style business!

dm me!😊

dm😊