Thanks so much for the incredible write-up. Feels like you wrote it for our brand :) We’re in a similar space and similar AOV, and we’re JUST getting started with our purchase campaign (we’ve ran a lead campaign for a few months before launching). A few follow-up questions if you don’t mind!
- It sounds like based on what you shared, you don’t use DCT (dynamic creative testing)? Lots of folks pushing for it, and I’ve noticed we don’t get in the learning phase when we use DCTs, but then we’re forced to create new adsets for every test (which means you can’t have everything in one testing adset). What’s your experience with these?
- When you say you test each ad for 5x the desired CPA, that’s in total, right? Not per day for 3-5x days?
- How do you find the post IDs for Instagram ads? I’ve found that FB ads are super easy to grab, but going a lil coo-coo looking for how you do the same with IG ads lol
Thanks so much for the incredible write-up. Feels like you wrote it for our brand :) We’re in a similar space and similar AOV, and we’re JUST getting started with our purchase campaign (we’ve ran a lead campaign for a few months before launching). A few follow-up questions if you don’t mind!
- It sounds like based on what you shared, you don’t use DCT (dynamic creative testing)? Lots of folks pushing for it, and I’ve noticed we don’t get in the learning phase when we use DCTs, but then we’re forced to create new adsets for every test (which means you can’t have everything in one testing adset). What’s your experience with these?
- When you say you test each ad for 5x the desired CPA, that’s in total, right? Not per day for 3-5x days?
- How do you find the post IDs for Instagram ads? I’ve found that FB ads are super easy to grab, but going a lil coo-coo looking for how you do the same with IG ads lol
Thanks again Simon!! Appreciate you for this!