The website and products look pretty solid to me. Do you do any retargeting? People often don’t buy on first visit. Also promotions are obviously great for conversion. Pretty much every store has been running sales all month for black friday.

I’d try some ‘limited time’ offers, push harder to collect contact info from site visitors(sign up for 10% off first order or something) then automate some email marketing and re-target through social media etc. Good luck!

What aspect of it do you guys find challenging (sales + marketing). I’ve gone from sales and marketing to tech so that’s the part I’m more competent at 😅